This article aims to show how to improve the design of an online shop to boost sales.  Every year, the percentage of online shoppers increases. According to the 2023 E-commerce in Poland Report, as many as 79% of Internet users make purchases through an online store. 75% of them prefer Polish shops, the other 30% choose to buy from foreign shops. We also know […]

Artificial intelligence and applications based on it are changing the way consumers make purchasing decisions. The customers have a range of AI-based services to choose from. From trying cosmetics in virtual reality to analysing skin conditions with advanced AI algorithms. New technologies bring not only convenience, but also personalization and a better understanding of one’s skincare needs. Artificial intelligence creates new […]

The FMCG industry has undergone a digital transformation, with e-commerce becoming a key trend. There are many aspects that engage B2C customers in the FMCG market. Beginning with changes in the purchase path. Then the multilingual website with accessibility features. Obviously, the efficient and fast logistics. A look at the size and development of the FMCG market According to an open source […]

Today’s world of digital marketing is opening up more and more opportunities. In addition to new forms of reaching the end user, we have opportunities for advanced targeting, all supported by artificial intelligence. There are many solutions available on the market to help us deliver digital campaigns. Google DV360, also known as Display & Video 360, is one of the most powerful […]

From this article, you will learn more about the Gr00t project. The project aims to accelerate the development of robotic learning using artificial intelligence. NVIDIA announces Project GR00T: A base model for humanoid robots NVIDIA, a global leader in GPU technology, has announced Project GR00T, a base model for humanoid robots. The project aims to further accelerate breakthroughs in robotics and artificial […]

In this article you will learn what barrier-free e-commerce is – digital accessibility, how to use and apply the WCAG principles correctly and how accessibility affects business. The ability to compare products, convenient delivery and a broad assortment of products available with just one click are some advantages that ensure that online shopping is a permanent part of our lives. […]

This article will shed light on the kind of support AI offers in the daily work of a Web Developer. The revolution is underway. That a revolution is underway due to all AI-based tools is certain, and much has been written about it. Let me give you an overview of how AI works as a web developer’s assistant in day-to-day work. If you are […]

This article will explain what a user experience agency does. What is usability testing, and what does user experience testing (ux research) look like? What is user experience? The term user experience can be understood quite literally, as the combined experiences of a user. The term is usually mentioned in the context of digital products, software, applications and various systems. […]

Our UI&Design System Designer, Krzysztof Rdzanek took part in the WaysConf 2023 conference and gives a brief account of the event. This article will inform you all about the course of the conference and the topics covered. WaysConf 2023 conference in Cracow was one of the events of the year I was looking forward to and for which I had a lot […]

The goal of this article is to highlight the profits of utilizing OpenAI & ChatGPT in your marketing strategies and digital products. The intelligence is artificial – but the profits are real  Large companies are increasingly turning to solutions based on artificial intelligence. And they have a point, these algorithms can effectively optimize advertising campaigns, understand the user’s intentions and […]

In this article, you will learn what are the most common mistakes when translating e-commerce websites. Translation of e-commerce websites makes the influx of customers from abroad much faster and more effective. Many users prefer to shop in their native language. A good translation of your online store into different languages can make it much more accessible and pleasant […]

Find out what the different types of UX research are and what role respondents play in them. Check how much UX research our UX team conducted in 2022. In 2022, our UX research team used the word “respondent” a couple of thousands of times.  This is all due to the fact that last year we held a significant number of various types […]

From this article, you will learn why you should use Social Commerce in your brand development strategy. If you run a store as part of your company through an e-commerce platform, you have probably wondered more than once how to shorten the distance between the phase of customer discovery/interest and the phase of closing the sale. Of course, there […]

In this article, you will learn how to properly carry out and organize the optimization of a mobile application, so that its effect is to increase quantitative results, both in terms of the number of downloads, gaining new active users and improving sales results. Mobile app optimization is the key to success of your app. In this article, you will learn how […]

From this article, you’ll learn whether creating MVP products makes sense, what is an MVP, and what is its role in the process of creating digital products. What is MVP? Minimum Viable Product (MVP) is a basic version of the product suitable for launching. The Product (MVP) should have minimal yet critical features. The main goal of […]

This article will introduce Flutter technology and tell you how to make your mobile app on a budget.  Trends Recently, many businesses have found it more and more attractive to create their multiplatform app since the native solutions are costly in development and maintenance. It derives from the fact that such apps have to be written in language specific to each platform (Objective-C, Swift […]

From this article you will know that WebGL is a revolution in webdesign technology that give us an opportunity to use 3D elements on our clinets websites and landingpages. Trends The year is coming to an end, so, more and more articles are popping up trying to predict how will the way we display content on websites change. Such predictions can be a topic of […]

From this article, you’ll learn how to develop a mobile app, what mobile app consists of, what role does the mobile app play in the brand’s ecosystem, and what you need to remember while planning on bringing the app into play. The article is a record of Igor Pietrzak’s interview during #NocInnowacji (#NightOfInnovation), organized during Digital Festival 2021. The interview took […]

The pandemic and the accompanying lockdowns taught us to work remotely. Society, our Clients, and ourselves were not aware of the power and possibilities that modern technological solutions give us all, including, of course, mobile products such as stores in the form of mobile apps. During consecutive lockdowns, we learned to use online shopping more efficiently and the possibility of […]

If you plan to create or develop your brand’s visual identification system, you’ve come to the right place. In this article, you will find out why the Brand Book or CI in a standard PDF form will be insufficient if you want to conquer the Internet in 2021. In order for your brand to have a coherent image in many dimensions of space and online opportunities, it is worth investing […]

The article describes the current phenomenon, a new trend on the Internet that has a huge reach on various social platforms in the form of over 73 million animations already produced. Learn the story of MyHeritage and learn how the introduction of innovative functionality with social-viral potential to the mobile application can make the number of its downloads increase by several hundred […]

There is a different way of dividing research than already mentioned in my previous posts. It is a division into full and partial research. This division concerns the cognitive scope, i.e. the scope of getting to know a specific fragment of reality, and is presented in a simplified form as follows: Full and partial research The research can be called “full” if it covers both […]

Nondirective interview or, to use the full term, an in-depth nondirective interview is a research technique known among researchers as IDI (Individual In-depth Interview). It is good to precede the short description of this method with a general statement that illustrates the possibilities of its applications. Qualitative methods (including nondirective interview) allow, as Graham Gibbs writes, to take a closer look at the outside […]

Focus research, using the full name of the method, is a focus group interview. It is worth starting its description with the explanation of adjectives accompanying the word „interview”. Let’s start with the term “focus” which means concentrated on one issue, one research topic that may be one of the products or some kind of a social issue. It’s important […]

When talking about the methods of collecting data in social or marketing research, two groups are usually mentioned: quantitative research and qualitative research. Moreover, some researchers put them in opposition to each other by suggesting, which to some extent justify their names, that some are better and some are worse. At the same time, they don’t explain what the superiority of one […]

If you’re here, then you have probably already thought about: launching a mobile app in your company, opening a new sales channel, creating a tool or an element of image support.  That’s great, but before you start choosing a contractor for your future application and start dreaming about conquering the market with its help, think about the following 5 issues by yourself […]

Quite recently, the Bookme mobile application was officially launched, in which our team also participated in the development of which, among a group of other specialists. Get to know our Case Study from the implementation of some works on the Bookme application. Change someone’s life. Gift them a book for Christmas. This year, for Christmas, we took part in one of the campaigns […]

Have you ever wondered what is the reason for the constant need to optimize UX processes? Where did this race begin? Why are companies spending higher and higher budgets on UX activities, research, research, and the entire envelope to improve the user experience? What has changed in the world around us in recent years? The answer, in our opinion, is quite […]

You know. It’s about us, ordinary Kowalski, surfing the Internet. The digital industry calls us differently: users, personas, customers, people. I like to call us homo sapiens in the context of online activities and behavior. It reminds me that we are also a species that has a specific set of instincts and commonalities. This collection has accompanied us from the very beginning, […]

The whole viral action took place over the course of 7 days TikTok offers amazing possibilities. You can plan a real TikTok Viral effect on it. Find out more in this article. On September 25, a Mexican guy named Dogggface208 posted a TikTok video on his profile, where he drinks cranberry-raspberry juice while riding a longboard and sings to the Fleetwood Mac „Dreams” (song from […]