Artificial intelligence and applications based on it are changing the way consumers make purchasing decisions. The customers have a range of AI-based services to choose from. From trying cosmetics in virtual reality to analysing skin conditions with advanced AI algorithms. New technologies bring not only convenience, but also personalization and a better understanding of one’s skincare needs.

Artificial intelligence creates new norms.

AI-based applications appeared on the market to make shopping an easier experience. Now, users can try on different beauty products in virtual reality, without having to leave home.

A few examples

• Virtual Try On app is an app created by L’Oréal that allows users to try on different beauty products in virtual reality. This allows users to test different shades of lipsticks, eyeshadows, foundations and other cosmetics on their face. The app’s algorithms map colours and textures, allowing users to match products to individual needs and preferences. Virtual Try On simplifies the shopping process and allows you to experiment with different styles and products.

• SkinConsult AI is an app from Vichy for which artificial intelligence has been used. Users can take a photo of their face and then algorithms analyse skin condition. The app assesses various parameters, such as wrinkles or hyperpigmentation, and generates personalized skincare recommendations based on gathered data. SkinConsult AI has been trained on 15,000 images evaluated by dermatologists and is therefore able to assess the strengths of your skin. We can receive a full skin diagnosis report and a recommended skincare routine via email.

• Dermo Scan is an app offered by SuperPharm that allows users to perform a skin analysis at home. The app uses a camera and special algorithms to accurately assess the condition of the skin and identify possible problems, such as dryness, excess sebum, acne or hyperpigmentation. Based on the results of the analysis, Dermo Scan suggests personalized products. The tool compares your photo with a database of more than 16,000 other photos used to train the tool.

• Garnier the virtual hair-colour fitting room. It is easy to experiment with different shades. From classic blondes and browns to more daring colours like blue or pink. Users can compare which colour best suits their complexion and style, without the risk of making a wrong choice.

New opportunities with chatbots

One tool that is gaining in popularity is intelligent chatbots used on company websites. They simulate human interaction through text-based communication. In the cosmetics industry, they can be used for a variety of purposes. For example, to provide advice on skincare or product selection. They can offer quick assistance even outside the working hours of advisors and consultants.

One of the main advantages of intelligent chatbots is their ability to respond quickly to customer queries and provide immediate assistance. They can analyse data on customers’ preferences and purchase history, allowing them to suggest personalized solutions and products.

Our company has also created its chatbot called Human Intelligence, which answers any questions asked by visitors to the website.

And don’t forget ChatGPT, which will help you find a personalized answer to your make-up questions too. You can ask about how to make the perfect eyeliner line or what to do to make your make-up last longer and last all night.

Summary

Artificial intelligence has huge potential to revolutionize the beauty industry. Each of the tools mentioned offers users innovative ways to take care of their skin and make purchasing decisions easier. And we can’t forget the intelligent chatbots that are becoming an integral part of beauty company websites, providing quick help and personalized recommendations.