Our assignment during cooperation with JiM Foundation was to create the latest version of a country-wide information campaign called Poland in Blue that raises awareness about the difficulties of living as a person on an autism spectrum.
Our biggest challenge was creating new visuals for Poland in Blue campaign. This initiative happens every year and each year there is a need for new marketing and visual content. The previous versions were very attractive and we wanted to keep the high quality of visuals and even surpass it by suggesting something more modern.
The main effect of our cooperation was the new Key Visual for Poland in Blue campaign with the mail role of actor Wojciech Mecwaldowski in the centre. His involvement was a very positive contribution to the cause and he brought both positive reactions and publicity which helped in raising awareness of people living in the autism spectrum. With Key Visual in mind, we created a new Landing Page that helped in raising funds for the cause. We also provided other marketing materials for the campaign.
Poland in Blue campaign received positive reactions from most viewers who left their opinions on a special section of the Landing Page called the Gallery of Good Words. The foundation also carried a fruitful fundraiser which was conducted through our Landing Page with a dedicated and effective form for lead gathering. The lead gathering form was created following the best UX principles.
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