In this article, you will learn how to properly carry out and organize the optimization of a mobile application, so that its effect is to increase quantitative results, both in terms of the number of downloads, gaining new active users and improving sales results. Mobile app optimization is the key to success of your app. In this article, you will learn how […]

From this article, you’ll learn how to develop a mobile app, what mobile app consists of, what role does the mobile app play in the brand’s ecosystem, and what you need to remember while planning on bringing the app into play. The article is a record of Igor Pietrzak’s interview during #NocInnowacji (#NightOfInnovation), organized during Digital Festival 2021. The interview took […]

The pandemic and the accompanying lockdowns taught us to work remotely. Society, our Clients, and ourselves were not aware of the power and possibilities that modern technological solutions give us all, including, of course, mobile products such as stores in the form of mobile apps. During consecutive lockdowns, we learned to use online shopping more efficiently and the possibility of […]

The article describes the current phenomenon, a new trend on the Internet that has a huge reach on various social platforms in the form of over 73 million animations already produced. Learn the story of MyHeritage and learn how the introduction of innovative functionality with social-viral potential to the mobile application can make the number of its downloads increase by several hundred […]

There is a different way of dividing research than already mentioned in my previous posts. It is a division into full and partial research. This division concerns the cognitive scope, i.e. the scope of getting to know a specific fragment of reality, and is presented in a simplified form as follows: Full and partial research The research can be called “full” if it covers both […]

Nondirective interview or, to use the full term, an in-depth nondirective interview is a research technique known among researchers as IDI (Individual In-depth Interview). It is good to precede the short description of this method with a general statement that illustrates the possibilities of its applications. Qualitative methods (including nondirective interview) allow, as Graham Gibbs writes, to take a closer look at the outside […]

Focus research, using the full name of the method, is a focus group interview. It is worth starting its description with the explanation of adjectives accompanying the word „interview”. Let’s start with the term “focus” which means concentrated on one issue, one research topic that may be one of the products or some kind of a social issue. It’s important […]

When talking about the methods of collecting data in social or marketing research, two groups are usually mentioned: quantitative research and qualitative research. Moreover, some researchers put them in opposition to each other by suggesting, which to some extent justify their names, that some are better and some are worse. At the same time, they don’t explain what the superiority of one […]

If you’re here, then you have probably already thought about: launching a mobile app in your company, opening a new sales channel, creating a tool or an element of image support.  That’s great, but before you start choosing a contractor for your future application and start dreaming about conquering the market with its help, think about the following 5 issues by yourself […]

Quite recently, the Bookme mobile application was officially launched, in which our team also participated in the development of which, among a group of other specialists. Get to know our Case Study from the implementation of some works on the Bookme application. Change someone’s life. Gift them a book for Christmas. This year, for Christmas, we took part in one of the campaigns […]

You know. It’s about us, ordinary Kowalski, surfing the Internet. The digital industry calls us differently: users, personas, customers, people. I like to call us homo sapiens in the context of online activities and behavior. It reminds me that we are also a species that has a specific set of instincts and commonalities. This collection has accompanied us from the very beginning, […]