At the beginning of 2022, our agency started cooperation with LOTOS Inc. Group. After successfully completing the bargaining process, we started cooperation in supporting and developing marketing activities for the LOTOS brand. Our first task was to develop the 2022 winter campaign, the effects of which were to draw the attention of LOTOS customers to the range of dedicated Dynamic winter fuels.
The biggest challenge during the campaign implementation was the correct use of sportsmen, whose official sponsor is LOTOS Group, as a brand image. Adapting key visual projects to the terms of sponsorship agreements and their proper combination was one of the conditions that our project team faced.
Finally, we managed to develop two variants of a key visual. One used communication based on photos of the rally driver - Kajetan Kajetanowicz and his rally car. The second variant was based on the composition of the Polish Ski Jumping Team - Kamil Stoch, Piotr Żyła and Dawid Kubacki. All creations were supplemented with elements emphasizing the visual values of the LOTOS brand and dynamic elements referring to winter.
Our campaign was published in two channels: online and offline. All LOTOS petrol stations have been branded with our key visuals and have become an effective complement to the visual strategy of the brand. The campaign at the stations was accompanied by online formats published on the most significant websites. As part of the online campaign, we also prepared dedicated animations of our key visuals for Grupa LOTOS’ social media channels.
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